Romanian songwriter Helen steps outside of the bounds of the expected image in the pop music industry, fully proving her staying power through a series of polished, catchy, dance-worthy tracks that could belong on a chart in any part of the world. Her latest single ‘Chemistry’ is a perfect example of pop music born in the studio and shaped by the dancefloor. Reminiscent of Robyn or La Roux, this electro-pop track is all about that pulsing beat, quirky synths and flawless vocals that sing of that innate attraction between people, that can’t be explained as anything other than pure chemistry. Watching the visuals for ‘Chemistry’, it’s clear that Helen’s glittered appearance channels the inspirational outsider David Bowie, alongside her other individualised styles, which show how this songwriter has overcome the pressure to conform. - Hannah Thacker