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HMLTD PICTURES OF YOU

Never ones to play it safe, the new single from London's HMLTD is a bold departure from the grittiness of their early works. Enlisting the skills of superstar producer Justin Tranter (who's worked on everything from Britney Spears & Justin Beiber to Linkin Park & Fall Out Boy) 'Pictures of You' is unashamedly radio-friendly, whilst the accompanying video is far from easy watching. The Duncan Loudon-directed clip is a kinky, dystopian nightmare that looks as though it's been pulled straight from the mind of Black Mirror creator Charlie Brooker. Discussing the track the band explained, "In the Internet age, nothing is ever truly removable, and no one entirely forgettable. The effect this has on love and heartbreak is tragic. 'Pictures Of You' was written as a song about masturbating to photos, sent by your ex-partner, that you can't delete. The video explores the narcissism inherent to this act: what you really lust after is not the person but the affirmation they provided. Self-love doubles up on itself." -Holly Mullineaux

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